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Despite spending crores on the promotion of Vijay’s Varisu, the Varisu team is struggling to break the records of Ajith’s Thadavu trailer.
In a few days, the films of Tamil cinema’s leading actors Ajith and Vijay are waiting to explode in theatres. In 2014, films including Vijay’s Zilla and Ajith’s Veeram released on the same day on the occasion of Pongal. Now after 8 years, Vijay’s Waaris and Ajith’s Thadhavu will release together on January 11.
Meanwhile, the trailer of Thadhavu was released on December 31 last year before the trailer of Warisu. It got 25 million views and 1.1 million likes within 24 hours of its release on the Internet. The sound of gunfire from the beginning to the end of the trailer is ear-piercing. The trailer of Thadavu was filled with Ajith’s looks, dialogues and dance moves to start the new year with action for the fans.
In this case the Vaarisu movie team was shocked to see the trailer, they decided to release the Vaarisu movie trailer with massive visuals. But when the trailer of Waarisu was released on the evening of 4 December, fans expressed their displeasure that it looked like a trailer for a Telugu film and did not have any group scenes of Vijay.
In this case, Varisu was left trying to beat Thadavu’s trailer which garnered 23 million views and 1.8 million likes in the last 24 hours. Despite spending crores to promote Vijay’s Vaarisu with a grand audio launch event, producer Dil Raju lost the Vaarisu trailer along with Ajith’s Thadavu trailer.
Actor Ajith is not involved in any promotional work for Thadvu and neither is Thadvu’s team. But Thadvu’s trailer has so far crossed the figure of 55 million views on YouTube. The trailer of Vijay’s Vaarisu has already crossed 33 million views. Also, the YouTube company has provided advertisement wise from the beginning to the middle of the Thadhavu movie trailer.
But there is no advertisement in the trailer of Vijay’s Heirs. In the trailer itself, many people are criticizing Vijay’s succession. We will know in a few days whether Vijay’s family film Varisu will be successful or Ajith’s action film Thadavu will be successful.