go away a little bit Has registered an impressive trend in its opening weekend with a collection of over Rs 22 crore. The performance of the film is something that no one had expected, as a result, it is proving to be one of the biggest surprises of 2023. Laxman Utekar̵7;s film starring Vicky Kaushal and Sara Ali Khan had a buy one get one free offer on its opening weekend, which helped the film garner higher than usual viewership.
Zara Hatke Zara Bachke sold 2.50 lakh free tickets in its opening weekend; Manufacturer to bear the cost for the same
According to our sources in the trade, go away a little bit It sold around 2.5 lakh tickets for free in its opening weekend, the cost of which was borne by producer Dinesh Vijan. As a part of the “buy one get one free” scheme, around 2,50,000 tickets were sold free of cost to the audience. The average price per ticket was Rs 250, amounting to a total of Rs 6.25 crore. On net terms, this cost Dinesh Vijan Rs 5.30 crore,” a trade source told Bollywood Hungama.
The offer is still valid today but only on the first 10,000 tickets and is expected to close tomorrow and reopen on the second weekend. By the end of the race, there will be around 3 lakh free tickets worth Rs. 7.50 crores to the filmmaker. The free ticket scheme sampled the film to a larger audience base, resulting in large returns and rapid spread by word of mouth to audiences.
However, as the trade is discussing, buy one get one free is not really a proposition that is sustainable in the long run for the film industry, it is the producer who is investing money to buy tickets. If we remove the free ticket from the collection and also offer buy one get one free, the actual value of go away a little bit 15 crores, as free tickets aside, a section of the audience would have bought tickets because of the offer, they might not have bought tickets at a higher price.
Basically, affordable pricing is the future, and it’s best to keep pricing in check for feature films, rather than offering them as incentives.
Read also: Sara Ali Khan celebrates the success of Zara Hatke Zara Bachke in an ethereal white Anarkali kurta
More Pages: Zara Hatke Zara Bachke Box Office Collection , Zara Hatke Zara Bachke Movie Review
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