Called a game “experience,” the area within the Roku is a centralized hub for game programming with the goal of reducing the friction of toggling between different apps to track different events.
This year alone has seen an explosion of streaming exclusives, from NFL Thursday Night Football on Amazon Prime Video to Major League Baseball on Apple and Peacock to a wide array of ESPN+ games, including NHL and college football. Netflix is also quietly exploring Adding live sports programming.
In a blog post, Roku’s director of live and sports, Alex Hill, said the new offerings include pro and college football, pro and college basketball, hockey, baseball and soccer. Streaming providers include DirecTV, Fox Sports, FuboTV, Paramount+, Peacock, Prime Video, Sling, The Roku Channel, TNT, TBS and truTV, as well as over-the-air broadcasts via an antenna attached to a Roku Smart TV. Hill said “more games and viewing options” are on the way in the coming months.
In addition to sports, the area inside the Roku will feature sports and entertainment talk shows. The Rich Eisen ShowWhich is now exclusively on The Roku Channel, as well as the new Roku Original Series emeril tailgates, Hosted by Emeril Lagasse.
Roku had 65.4 million active accounts as of September 30, which makes it one of the primary gatekeepers of streaming in the US.
“We know that tracking where sports are being streamed has only become more fragmented over the years,” Hill said. “Watching your favorite teams should be easy, so we’ve made it a priority to create a more intuitive and streamlined way to discover and watch sports on our platform. Sports are an important part of the streaming experience, and we’re looking to improve that experience.” Will continue, such as adding more supported providers and finding new ways for its users to follow their favorite teams.