Bigg Boss which is currently running in its 16th season is indeed one of the most successful nonfiction television reality shows ever. Having hosted continuously for 12 years, superstar Salman Khan is a big reason for making it the success that it is today. While the show is known for bringing some of the most interesting and well-known faces of the country under one roof, it has definitely managed to play around a big money game which is the show brand, sponsorship, Earns in film promotion and many more. more ways.
Last year, Karan Johar Bigg Boss is said to have hosted OTT from 120 150 crores in advertising revenue, according to media experts. Moreover, as the popularity of the show continues to grow, its revenue for Bigg Boss 16 can be easily estimated. 180 to 200 crores approx,
After ruling the TV sets of the country for a long time, the show has seen its revenue increase with every season. This season of Bigg Boss has become a witness 41% And 40% Growth in viewership on TV and OTT respectively.
Salman Khan’s presence as the host of Bigg Boss is not just limited to attracting the audience but the superstar in itself carries a huge brand value which attracts the attention of many brands. Big Boss today has become a platform where everything becomes multiple, be it entertainment or money. Bigg Boss has seen a rise with each season and so does the investment.
Well, the strength of the show is wholeheartedly Salman Khan and that is the reason why brands run after pouring huge sums of money into the show. From its presenting sponsor, ‘powered by’ sponsors, ‘driven by’ sponsors to trending partners, the show has got a strong financial backing. It is indeed a hot asset for brands, film promotions and advertisers to establish their brand or product and attract maximum number of people towards them.