This column predicted that Ligar (Hindi) would debut 4-5 crore On its full release on Friday. Well, the film has started on the same lines, has 4.50 crore* is coming. Compared to many of the previous films released since Dharam’s own Jug-Jug Jio, this one gets better publicity when one takes into account the fact that there is a new protagonist at the helm of affairs. So the occupancy has also remained the same.
In fact the number of people has been relatively better as it is a mass affair and hence single screen penetration is high. Given the low ticket prices out there, that number is even better. When it came to pitching the film and making sure it reaches the audience, Karan Johar And the team has done well to sustain the buzz for over a year and then work at full strength for the last 2-3 weeks. From this point on it is the material that will speak.
At a time when established actors and stars struggle to get the opening numbers, Vijay Deverakonda with Ligar has managed to garner good visibility in front of a pan-India audience. As for Ananya Panday, she has seen her another theatrical release, at least see a debut at the box office after Pati Patni Aur Woh. From here on out, it’s about how the audience receives Thin layer Puri was prepared by Jagannath as it would decide which way Saturday and Sunday were spread.
*Estimate. final number awaited
Comment: All collection according to production and distribution sources