Renowned film and television producer Ekta R Kapoor has always been at the forefront of giving women stories pride of place in the entertainment industry. With a conscious decision to pursue strong women-centric stories, she has challenged societal norms and contributed significantly to empowering women through her work. On her birthday, we look back at unity̵7;s ability to drive change across diverse sectors, shaping the stories of women in entertainment.
Celebrating Ekta R Kapoor’s birthday: Recognizing the industry queen’s unwavering support for women’s stories and breaking barriers in entertainment
Ekta’s notable films with an emphasis on women’s stories include names like veere di wedding, lipstick under my burkha, dirty PictureAnd Dolly Kitty Aur Woh Chamke Sitare among others. Her bold and thought-provoking films dwelt in the lives of women from different age groups and backgrounds, who rebelled against societal restrictions to fulfill their dreams and desires. By supporting such projects, Ekta aims to shed light on the struggles faced by women and provide them a platform to express their experiences. Recognizing the paucity of feminine vision, she consciously explores the complexities of female relationships and the search for personal independence. Evolving into tropes about women supporting and uplifting each other, breaking stereotypes and societal expectations, Ekta has created a repertoire brimming with phenomenal works.
Even as a producer in TV, Ekta believes that her shows since inception have played an important role in giving a voice to Indian women. Her popular series Kyunki Saas Bhi Kabhi Bahu Thi aired at a time when the reach of cable television was increasing, and according to research, it played a role in empowering women to take decisions on family matters. Stories depicting strong female characters and focusing on female empowerment helped change the narrative and opened doors for women to take charge of their lives. Ekta admits that the purpose of her work during that period was to challenge traditional gender roles. His intention was to break new ground and redefine social norms.
was his last release Kathal, headlined by Sanya Malhotra which in some ways redefines traditional gender equity in small towns. His next film is directed by Kareena Kapoor Khan and starring Hansal Mehta.
Ekta R Kapoor strives to challenge the status quo and break down barriers in the entertainment industry. She aims to create a platform where women can authentically express themselves, address societal taboos and shine a light on neglected issues. Through her work, she showcases strong female characters to inspire and empower women, encouraging them to rise above societal boundaries. Unity believes that entertainment has the power to shape perceptions, challenge prejudices, and ignite meaningful conversations. She aims to create content that not only entertains but also inspires positive change, as she is determined to contribute to the ongoing journey towards gender equality.
Read also: Kumkum Bhagya nine o’clock! Producer Ekta Kapoor says, “It’s overwhelming”
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