Specific: Industry Tech Provider Deluxe has appointed former Netflix Korea executive Samantha Kim to the role of Managing Director, Business Development, APAC.
Kim, who will be based in Seoul, will report to Chris Reynolds, executive vice president and general manager of worldwide localization and fulfillment. In her new role, she will oversee Deluxe’s efforts to localize and master South East Asia, specifically Korea, Japan, Thailand, the Philippines, Taiwan and Malaysia.
The move comes amid an increase in local language production from the Asia-Pacific region.
Kim arrives at Deluxe from Netflix, where during her four-year stay, she helped set up the streamer’s Korean team and helped drive strategy for the rollout of its Korean content.
In addition to his stint at Netflix, he had APAC roles in traditional media, cable production, localization and OTT, having worked at Discovery, Euno and Samsung.
Deluxe’s Chief Strategy Officer, Anna Lee, said: “As content production becomes more global and stories and voices resonate both locally and universally, there is a need for premium localization capabilities that address both the nuance and authenticity of any given language. I am thrilled that Samantha is leading our expansion into Southeast Asia, where she will continue to collaborate with our global and local clients in our studio and to meet our growing needs. streaming partnerships, while providing the highest caliber services in our end-to-end supply chain.”
“I am very excited to be a part of Deluxe’s journey at APAC and look forward to contributing to its expansion in the years to come,” said Kim. “This is an incredible opportunity for Deluxe to strengthen its presence in Asia and provide global media services to local and global partners while supporting their international content launch. I am extremely proud to work with such a talented team at Deluxe. Feel lucky to have those who are determined to support our growth at APAC.