‘Downton Abbey: A New Era’ Debuts With $1M In Thursday Previews

highly anticipated Downton Abbey: A New Era Thursday’s previews, which opened at 7 p.m. in more than 3,800 theaters, earned $1.050 million. it is Focus Features‘ The widest US release ever and one that comes with a load of responsibility The film will eventually bring the old performances back to the theatres. Lisa Bunnell, Head of Focus Features Distribution Recently promised cinema owners that, “We have our own superheroes,” she said at CinemaCon.

Based on the Smash series created by Julian Fellowes, it has grossed over $30 million internationally. It premiered in the UK and Ireland on 29 April, launching at the top spot in 746 locations (the second highest release since). no time to die), It is freshly certified on Rotten Tomatoes with 98% Audience Score and 83% Critics Score

This is the second cinematic outing of the event to air for six seasons statesside on PBS (2011–2020) and reunites the entire cast. Some embark on a grand trip to the south of France to uncover the mystery of the Dowager Countess’s newly inherited villa, others live on a Yorkshire estate and help shoot a film.

first Downton Abbey The film earned $97 million in pre-pandemic 2019.

Fellow wrote the screenplay for Downton Abbey: A New Era and produced with Gareth Niem and Liz Trubridge. Simon Curtis directed.

word out: Marketing transcended traditional, digital and social media, podcasting and female-focused mobile gaming with an active screening schedule (including one for the International Space Station crew) and Downton-inspired high tea. Focus was the first major studio to hold a premiere at the Metropolitan Opera in NYC on May 15.

Specially:

-NBCU properties include a week in a multi-platform campaign show today takeover, a spot in the Kentucky Derby, and broadcast Downton Abbey Featuring behind the scenes content from the upcoming film on NBC.

-A Downton Abbey TikTok – Has garnered over 40 million views so far. The trailer alone garnered over 25 million views. The account has grown organically by over 50% since launch.

-Downton Abbey: Official podcast serving up Crowley family nostalgia and parts of the film.

-Partnering with Meta – which has the largest percentage of Downton fan groups and active engagement – ​​for Fireside Chat with Julian Fellowes has garnered over 5 million views to date. Focus said the campaign’s highest-paid driver was an online video recap of the first film.

-Fan-favorite Mr. Carson (Jim Carter) on Amazon Alexa: When engaged, he guides fans on an exclusive audio tour of Downton Abbey, tests their Crawley trivia and helps them buy movie tickets.

-Words With Friends: The mobile game reaches an engaged female audience that spends more than 10 hours a week playing. Downton Abbey “reskins” the app featuring the Dowager Countess and other favorites, including an opening day “Word of the Day” takeover and a social media blitz.

-Targeting holidays such as Mother’s Day, the fanbase engaged in over 180 Downton-themed activities, enhanced by partnerships with local media partners.

-Focus began showing the film early, in conjunction with the film’s UK launch through the film’s US opening in 40 markets and over 100 screens.

-The Langham Hotel in Pasadena relaunched High Tea, a Downton-themed afternoon, for the month of May. Guests are encouraged to wear their finest period attire. Marcus Theaters afternoon tea service at select locations on May 21 is echoed elsewhere, like a hat judging contest and offering of collectible Downton Abbey spoons.

Downton Abbey: A New Era is a Carnival Films production with Focus and Universal Pictures International distribution. Carnival is part of the Universal Studios Group.
Returning cast and new additions include Hugh Bonneville, Laura Carmichael, Jim Carter, Raquel Cassidy, Brendan Coyle, Michelle Dockery, Kevin Doyle, Joan Frogt, Michael Fox, Harry Haden-Patton, Robert James-Collier, Alan Leach, Phyllis Logan, Elizabeth Are included. McGovern, Sophie McShera, Tuppence Middleton, Leslie Nicholl, Douglas Reith, Maggie Smith, Imelda Staunton, Penelope Wilton, Hugh Dancy, Laura Haddock, Nathalie Bay, Dominic West and Jonathan Zacca.