India: To celebrate the historic rollout of Ed Sheeran’s most intimate and personal album to date, Warner Music India partners with SOCIAL to give its superfans the first chance to get a preview of ‘-‘ (pronounced ‘subtract’) is cooperating. A day before its official release as India Chapter of Global Fan Listening Parties.
The popular F&B chain will hold these sessions simultaneously on 4th May 2023 in Mumbai, New Delhi and Bengaluru. While the listening parties will be held at select locations across the globe, Social will be the only place in India where patrons can hang out. Unreleased tracks from global superstars.
Alexander Valladares, Chief Marketing Officer of Impresario, said, “First of all, we are delighted that we are the only place in the country where Ed Sheeran’s hardcore fans can enjoy his upcoming album through pre-launch listening parties. Over the years, SOCIAL has brought together some memorable international experiences served in our signature hyperlocal style, and we expect this one to be no different! Naturally, I am very excited not only for the listening session but also for our future collaboration with Warner Music India.
Shilpa Bhatia, Head of Marketing, Warner Music India and SAARC, said, “We are elated to curate this experience exclusively for Ed Sheeran superfans in India to listen to and listen to his upcoming album ‘-‘, the last in his mathematical career. series, which started a decade ago with ‘+’. India is one of their biggest markets globally with a huge audience and listeners base and we look forward to doing these intimate fan listening parties with social Thrilled to present his new music. Warner Music India continues to strive to make international artists household names in India and we look forward to many more such exciting and innovative fan experiences to continue creating.
India will remain Ed Sheeran#2 market globally. For their songs ‘Perfect’ and ‘Shape of You’, India is the #1 market and they still dominate the charts with a legacy of being in the Spotify Top 200 for over 4 years.
Parties in Social will be held from 11:00 PM onwards in Delhi and Mumbai and from 4:00 PM onwards in Bangalore. Subtraction ‘-‘ will release globally on 5 May 2023.
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