Specific: Father’s Day weekend was the ideal launchpad for Warner Bros.’s Andy Garcia-Gloria Estefan romantic comedy father of the Bride, the biggest wound hbo max Movie premieres anytime in their four days, especially for a title made specifically for a streaming service.
father of the Bride 1 title on HBO Max worldwide in its first four days since its launch on Thursday, June 16. The film is one of the top 10 most-watched titles of all time on HBO Max, based on it. first four days.
The refreshing angle moves forward in this Latino father of the Bride: The parents of the bride, played by Garcia and Estefan, are on the verge of divorce.
Mexico ranks as second strongest country father of the Bride To date on HBO Max, only behind the US
As HBO Max seeks to make a mark in Latin America, especially in the region following its June 2021 launch, a title like father of the Bride Fits the bill in appealing to both US and local customers in its universal tale of marriage and in-laws. Father’s Day weekend was the major drop date for Plan B production, and filmmaker Gary Alazaraki is beloved in Mexico for his comedies such as We are elite.
as we reported earlier, a Warner Bros. production executive, was won over by screenwriter Matt Lopez’s new take on the romantic comedy/wedding genre. Warner Bros. Development Executive Paul Perez championed Scrib’s script and garnered support for it at a studio feature development retreat. Perez, who now have a production deal Mined IP on the Burbank lot, part of the studio’s pre-1986 MGM library; The 1950 Vincent Minnelli-directed title was previously licensed to Disney’s Touchstone label, which remade the 1991 Steve Martin-Diane Keaton-Martin short, which also spawned a sequel.
Perez is also behind Antoine Fuqua. training Day prequel, Which is set during the LA riots following the Rodney King verdict.
Samba TV, which counts a sample of 3M US terrestrial TV homes, not mobile, did not have ratings for today father of the Bride Because of the June holiday. samba tv recently measured Batman It was the biggest theatrical title (not made specifically for streamers) in its first week on HBO Max, being viewed by 4.1M households.