Saturday, October 23, 2021

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    Fifth Gear To Relaunch As Electronic Vehicle Format; Signs Former ‘Top Gear’ Host Rory Reid

    Unique: SearchLong lasting motoring format fifth gear The show is to relaunch as an electronic vehicle (EV) and has set former Top Gear host Rory Reid to present.

    Fifth Gear: Recharged The streamer will air weekly episodes on Discovery+ in the UK and UKTV networks Search as of later this year all3media– Proprietary Manufacturers answer one It wants to take advantage of the huge growing interest in EVs, which has been accelerated by the current UK gas crisis.

    Original fifth gear It ran for 28 seasons, first on Channel 5 and then on Discovery Channel History & Quest, before ending two years ago.

    “Almost every carmaker in the world has bet their house on electric, so it seemed like a sensible thing to do rather than a huge leap of faith,” said Neil Duncanson, North One founder and Fifth Gear executive. Format Formula-E.

    “Electric originally had a byline fifth gear But now the internal combustion engine will be a byline. We are reflecting the changing attitudes and behavior of the audience.”

    Rory Reid signing

    Motoring journalist and presenter Reid, who hosted the BBC format top Gear From 2016 to 2019, will help the show reach a wider audience, according to Discovery’s SVP of marketing and head of factual and documentary Simon Downing.

    Reid includes former hosts Jason Plato, Vicki Butler-Henderson and Jimmy de Ville along with former Formula 1 driver Karun Chandok and EV consumer journalist Grace Webb.

    “The shortcut to being broad is having people on screen who represent a diversity of potential audiences,” Downing said. “Motoring is a key pillar for Discovery+ and Quest and fifth gear Within that offering sits far ahead and in the middle.”

    Downing emphasized the “sweet spot” of a show that could work on both streaming services and linear TV, and Fifth Gear: Recharged Will be featured weekly on both Discovery+ and Quest.

    Distributor All3Media International has already attracted interest from overseas for Fifth Gear: Recharged, According to Duncanson, who pointed to the “educational” nature of the format as an increase in EV sales.

    He said, “We have always tried to teach stealth and I think that is what we have achieved with this show.” “People want to know what happens when their EV runs out of juice or how to hook up a charger to their home, and we’re a reliable resource.”

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