Former YMU Business Exec Joins Rebranded Digital Content Indie Cowshed Collective

Unique: Digital content indie Gaushed Social has been rebranded Cowshed Collectivesigned a pre YMU Chief business officer and divided into four divisions.

Gaushala, which creates content for Gen-Zs, will now operate with a Studio, Social, Creators and Ventures division. The studios will focus on content creation for broadcasters, social on brand building, creators on talent development and ventures business-to-business.

Hamizadeh is a signature hire who joins as Chief Business Officer. She is the former Chief Business Officer of YMU and has also worked at UK publisher Haymarket. she joins immediately after the former channel 4 And BBC The studio exec Matt Ford, while Gaushed Collective also recently hired former LADBable Group head of production Joanna Gutscher.

“Cowshed is an impressive business that understands how to deliver content, production and clients to a high level within a single agency,” Hamizadeh said. “I am delighted to join the company in its next phase of holistic growth.”;

Ford said: “I have worked closely with Mary before and know what an asset she will be to the business as we begin our next chapter as Cowshed Collective.”