Just a week after Hailey Bieber, née Baldwin, launched her skincare line — Rhode Skincare — on June 15, the model and her brand are in hot water as Hailey is being sued for trademark infringement by the 9-year-old fashion brand. Is. of the same name.
According to the coming news, pattern The clothing company Road NYC has filed a lawsuit. In its filing, the company claims that Hailey and her business – derived from the model’s middle name, could easily wash away all the hard work put into its brand. Read on to know all the details.
As reported by Page Six, Road’s legal team claims Hailey Bieber tried to acquire the trademark in 2018 from design duo Poorna Khatau and Phoebe Vickers. Despite his refusal, Mrs. Bieber The company reportedly went ahead with launching its own Road brand anyway. Road’s lead litigation attorney, Lisa T. Simpson told the publication via email, “She did it despite knowing Rode and her prior rights.”
Also talking about Hailey Bieber as the name of her skincare line on the road despite already having a fashion brand of the same name, Lisa said, “It’s an unfortunate circumstance. We, of course , understand that Hailey wants to use her middle name for her brand, but the law on this is clear: You can’t create this kind of brand confusion just because you want to use your name. What Mrs. Bieber is doing She is harming a minority co-owned business that two women painstakingly built into a growing, global brand.”
In a separate statement shared with the publication, Road co-founders Khatau and Vickers claim they were “forced” to file a lawsuit “to protect our business.” The duo said, “Despite being a global brand, we are still a young and growing company, and we can’t beat a celebrity with Hailey’s following by using our company name to sell related products.” We don’t want to sue Hailey; we want to celebrate her. As fellow female entrepreneurs, we wish her every success. Hailey has hard-earned star power and influence. She is someone who does her job for her company. Could have chosen a brand too. We only have the brand that we have created.”
According to the lawsuit filed, the business owners of the fashion brand are asking the court to stop Bieber from using the road name to avoid any confusion between their brands. The filing stated that “the magnitude of Bieber’s following and the virginity of his marketing would cause immediate, ongoing and irreparable damage to the Road brand.”
Stay tuned to Koimoi for more updates on this lawsuit and entertainment news.