House of Pataudi: Saif Ali Khan On Launching The First Store In Mumbai, “We Are Extremely Excited…”

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Saif Ali Khan’s ‘House of Pataudi’ opens its first store in Mumbai, offering shoppers the finest of Indian ethnic wear

Bollywood star Saif Ali Khan’s House of Pataudi (HOP), a renowned ethnic and occasion wear brand, has opened its first store at Palladium Mall in Mumbai. The store offers ethnic wear enthusiasts an opportunity to experience the brand’s regal collection inspired by the legacy of Nawabs and Begums. It is a true reflection of inertia and simplicity. The launch event in Mumbai was graced by Saif who unveiled the store in the presence of a huge crowd at the mall. The store launch follows the recently launched House of Pataudi stores in Goa, Lucknow and Chennai and is the fifth store in the country.

The House of Pataudi store will cater to the needs of the customers with a select range of styles and designs in fashion and footwear from Everyday, Jashn and Rivayat collections along with other unique designs and indigenous crafts. The brand also offers collections that are available on Myntra, allowing the brand to reach out to millions of buyers across the country.

Everyday Brand Everyday Smart Ethnic line, while Jashn is its opulent occasion collection and Rivayat is its opulent wedding range. Sherwani and lehenga with kurta sets for both men and women from these collections will cater to the needs of any fan of ethnic wear. The store will currently have an offering ratio of 50:50 for men and women.

The collections from the House of Pataudi reflect the unmatched class and grace of the Nawabs and Begums of Pataudi. Each piece not only reflects the style but also tells the rich story and history of Pataudi heritage amongst other crafts and designs that are in line with the aesthetics and language of the brand. Working with the finest artisans, the brand enables buyers to choose from crafts like kantha, chikankari, mirror work, gota patti and traditional Indian fabrics like kota, chanderi and banarasi brocades.

The new store is spread across an impressive 1100 sq ft and has been designed in association with Studio 9491 and Fit-Out Work, to offer an immersive shopping experience to the consumers. It offers an experiential journey, capturing the essence of Pataudi heritage and architecture as a motif for space-building, with the theme of the store being classic with a modern flavour, elegant and understated, the brand In an attempt to reflect the personality of

Operating in the Bridge to Luxury (BTL) and Premium segments, House of Pataudi currently offers Myntra customers a diverse range of 2500-3000 styles across Apparel, Footwear and Home segments. The House of Pataudi has established itself as one of the leading players in the men’s ethnic wear space and has been one of the most sought after brands on Myntra. The brand caters to the needs of discerning Indian buyers, who value authentic feel and detailed aesthetics, at an ASP of around INR 1500.

Commenting on the launch, Bollywood actor, Saif Ali Khansaid, “We are extremely excited about the new store launch in Mumbai, especially since it is located in Palladium Mall, one of the most sought after hubs for fashion and lifestyle shopping by Mumbaikars. in a manner that reflects the personality of the brand and the values ​​that it stands for. Our latest offering is set to excite customers who love ethnic wear with our daily and occasion-based collections. Over the years, customers have appreciated the brand I am honored to have received all the love they have shown and with the addition of this store, I look forward to making their moments more special and making them happier.

Talking about the new store launch from House of Pataudi, Manohar Kamath – CXO and Chief – House of Brands, Myntra said, “House of Pataudi is one of the largest selling ethnic wear brands on Myntra. The unique designs of the brand have been a reflection of the elegance and grandeur of the heritage associated with Pataudi. Collections like Everyday and Jashn are extensively tailored to cater to the needs of every aspiring shopper and ethnic wear enthusiast. We are delighted with this achievement.”

About Myntra

Myntra is one of India’s leading platforms for fashion brands and m-commerce play. Myntra, an integral part of the Flipkart Group, brings together technology and fashion to create the best fashion and lifestyle experiences in India. The Myntra platform offers a wide range of over 5000 leading fashion and lifestyle brands in the country such as H&M, Levis, US Polo Assn., Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Forever 21, Urbanic, Marks & Spencer, W, Biba, Nike, Puma, Crocs, MAC, and Fossil and many more. Myntra serves over 19,000 pin codes across the country.

About Exeed Entertainment

Exeed Entertainment is an integrated, multi-platform entertainment and talent management company based in Mumbai. It is one of India’s leading agencies in the media and entertainment sector and has managed and represented many A-list Indian film personalities for over a decade.

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