Unique: deadline has learned IFC Films Longtime PR Head, laura sockWill depart
She has been head of PR for the last five years of a total seven-year career at Indie Distribution (she worked there from 2008-2010), having been first hired by Jonathan Sehring to run the department. Sock leads PR efforts for IFC Films, IFC Midnight, Sundance Selects and streaming service IFC Films Unlimited. Last December, their oversight was expanded to include the Shudder and RLJE Films labels.
Sock led the 20th anniversary efforts for IFC Films, and was integral in creating the 2020 drive-in release and promotional strategy during the pandemic (Wretched, Relic, Rental, Made in Italy, He led the promotional strategy and campaigns for all films during the most successful financial years in IFC Films history.
While Sock is one of several executives to leave IFC recently, including Distribution Head Jasper Bach, President Arianna Boko, and IFC Centers SVP and GM John Vanko, I understand that there is nothing wrong with IFC, rather that the executives are new. Moving on to opportunities.
Among the many film campaigns Sock worked on was Audrey Dewan’s award-winning film Happening, Mary Kreutzer’s broachkyle edward ball skinmark, Dave Franco rent, Chloe Okuno watchman, Paul Dano wildlifesean durkin home, jennifer kent Nightingale, Andrew Seaman Resurrection, Nicole Regal’s holler, Paul Verhoeven benedetta Among many, many others.
Over the past 17 years, Sock has previously held roles at Synetic Media, Relativity Media, New Line Cinema, Cinedigm, Cohen Media Group, and Oscilloscope Laboratories.
While Sock was at Cinetic, he worked on accounts for Neon, Amazon, IFC Films, Magnolia, The Orchard, Netflix and Film Nation. Notable film festival launches and theatrical campaigns under his supervision included The Rider, I, Tony; The Big Sick, Sorry To Bore You, Patty Cake$, Wonderstruck, First They Killed My Father, The Guilty, And Thelma.
sock worked too short term 12, Which launched filmmaker Destin Daniel Cretton into a canon and took Brie Larson to another level in her career.