Streaming platform ZEE5 Global specializing in South Asian content has tied up with local content studios applause entertainment Which will see the latter creating several Hindi shows for the streamer in the form of ZEE5 Originals.
The first project under the agreement will be Who will become Shikharvati?, A drama series with a unique take on a dysfunctional royal family, which will launch in January 2022.
Several Bollywood stars including Naseeruddin Shah will play the role of Raja in the show, while Lara Dutta Bhupathi, Soha Ali Khan, Kritika Kamra, Anya Singh will play his daughters. It also stars Raghubir Yadav, Cyrus Sahukar, Varun Thakur and Anurag Sinha.
ZEE5 has an existing partnership with TVF (The Viral Fever), Ashwiny Iyer Tiwari and Nitesh Tiwari and Red Chillies Entertainment. The company is one of the largest local streamers in India.
Commenting on this partnership, Puneet Mishra, President – Content and International Markets, Zee Entertainment Enterprises, said, “Zee5’s content design principles are to deepen our audience and create a bouquet of engaging and entertaining offerings for our multiple consumer groups. While consumer intimacy is at the heart of our content creation philosophy, our content creator partners are other important pillars in our approach. We look forward to our partnership with Sameer Nair, one of our country’s leading content creators, and Applause Entertainment. Excited. With our shared belief in consumer passion, coupled with their unparalleled content creation capabilities, I am confident we will be winning the hearts of millions.”
Archana Anand, Chief Business Officer, ZEE5 Global, said, “We are delighted to announce our partnership with Applause Entertainment to create an exclusive premium slate of stories across genres that will cater to our audiences across different countries. Unique and specially curated for
Sameer Nair, CEO, Applause Entertainment, said, “Over the past four years, Applause has created a wide variety of content and explored stories across genres, languages and geographies. We are thrilled that our first outing with ZEE5 is together Who will become Shikarvati? A light-hearted, heart-warming drama that is both quirky and delightful, and boasts a stellar cast of actors. We look forward to a long and fruitful partnership with ZEE5 and help make a small contribution to their global ambition. ,