Issa Rae Challenges Advertising Industry To Follow Her Mandate For More Diverse Sets: Cannes Lions 2022

issa rae has revealed that she says all of her sets are at least 60% diverse. Golden Globe-nominated star and producer vulnerable Revealed the directive as it presented a challenge to marketing and advertising personnel today as part of a heated discussion Cannes Lions The conference about confronting bias in industry.

Rai added: “I still see (bias in the industry). Now there is a public discourse about it, people can call it and you can see the result. I think it’s healthy. I guess it takes a lot of lip service to replace it.

“For me it’s about making changes on my end. Now I have a right to make sure my sets are 60% diverse, and that comes from feeling my own power. I can’t say no to the job If the crew is completely white, that happens all the time. How is this still happening, and how do you want me to be your spokesperson for diversity when the people behind are not diverse?

“I say, ‘I’d love to do that, but I just want to make sure the crew is diverse in these particular areas,’ and it’s great to be able to do that.”

She was speaking at a Cannes Lions event titled ‘The Mirror Only Has One Face’. Other panel members were Bob Lord, IBM’s senior vice president, The Weather Company and Alliance, and Liz Taylor, global chief creative officer at advertising firm Ogilvy.

Challenging the marketing and advertising industries to follow his example, Rae said: “Get these conversations going so they can educate themselves and spread the word. We want to spread the word about diversity to diverse people.” to act when we know what it is already.

“My challenge is: hiring people. Make sure these conversations are happening across the board.”

When she sat down for their first meeting about the series, Rae gave her own example of questioning the title of her hit show, where an HBO executive was limited in her approach. “He asked me, ‘Why do you want to call it that? vulnerable, I see these awful strong black women…’”

The idea that black women can’t be weak “harms us,” she said. “That’s what we aim to show. Once I explained it to her, she didn’t have a problem. I realized we were showing these women like they hadn’t been seen in a long time.” [and] We had an audience whose eyes are opening to the potential.”

Rai touched on his next project, Rap Sh! Tea, A show about two high school girls joining a rap band together. “It’s set in Miami, so it’s important to have local people behind the scenes, including the writers. For people to be immersed in the story, it has to be authentic.”

Asked what he’s most proud of, he said: “Building a pipeline – raising people in the industry. We don’t get promoted often, and seeing that those people give opportunities to others, made me cringe at this.” Most proud.”

Ogilvy’s Liz Taylor mentioned the power of marketing in delivering important messages. She highlighted the highlighting of hair discrimination by women related to the influence of personal care brand and Ogilvy client Dove, and how the company had been central in changing laws in a growing number of US states. “It’s the power of a big brand to drive change through creativity,” she said.

Cannes Lions is an advertising convention that runs every June on the French Riviera.