Javed Akhtar Launches Awareness Campaign To Protect IP Rights, Says, “We Aim To Bring About The Much-Needed Change…”

Javed Akhtar lends his voice to create IP awareness among youth (Photo Credits – Website)

Indian Performing Right Society Limited (IPRS) is set to launch an awareness campaign on music rights on World Intellectual Property Day, with eminent poet and lyricist Javed Akhtar emphasizing on the importance of protecting IP rights amongst the youth.

IPRS is a copyright society registered under the Copyright Act, 1957.

Javed Akhtar said, “Indian Performing Rights Society Limited (IPRS) is constantly innovating to protect the rights and actions of its members. Continuing its efforts, IPRS is now poised to expand its horizons, to the youth. And to reach the future creators of the country, helping them discover how IP rights can support their goals, and help turn their dreams into reality.

Javed Akhtar said, “Our aim is to bring a much needed change towards understanding and accepting the rights of a producer.”

Speaking on the initiative, Rakesh Nigam, CEO, IPRS said, “We are delighted to take this endeavor to the next level by not only reaching out to the creators of today but also empowering the lyricists of tomorrow through knowledge and information. has been.”

“In this financial year, our focus will be on creating a valuable business ecosystem and new revenue opportunities for our members. The industry is witnessing major changes, with digital technology presenting new opportunities and challenges in protecting copyrighted works, thus furthering the role of IPRS,” he said.

Launch of the initiative On 26 April, the first session will take place at the Institute of Film, Communication and Creative Arts – Whistling Woods, where IPRS will highlight why it is important for IP and music and media creators and those involved in music and media. Is. Copyright.

Must read: Raveena Tandon’s ‘nepotism story’ wipes vomit from the studio floor, says- ‘I started by cleaning the floor…’

Follow us: Facebook , instagram , Twitter , youtube