Kartik Aaryan features in the ‘Protein Police’ commercial for Max Protein : Bollywood News – Bollywood Hungama

While we earlier gave you a glimpse of Kartik Aaryan’s teaser as the ‘Protein Police’ for Max Protein, the protein-snacking brand recently unveiled the full television commercial on April 25 featuring Maze 2 actor. The ad film has been conceptualized and produced by Shebang Motion Pictures and directed by Rajat Mehtani and the campaign is expected to target a young demographic including Millennials and Gen Z, to drive a behavioral change in their snacking choices can be brought Toward a high-protein snack option that’s also convenient and delicious.

Kartik Aaryan features in ‘Protein Police’ ad for Max Protein

Talking about the campaign, Mr. Ravinder Verma, Brand Manager, Natural India (Max Protein) said, “At Max Protein, we are proud to present our latest campaign, Protein Police with superstar Kartik Aaryan as our brand ambassador. The campaign aims to drive awareness of the importance of protein snacking and position Max Protein as a daily high-protein snacking option, with a clear communication message of ‘Protein Snacking Matlab No Cheating’.

Speaking about the concept of ‘Protein Snacking Matlab No Cheating’, Mr. Vijay Uttarwar, CEO, Natural India (Max Protein) commented, “At Max Protein, we believe that snacking should not be about compromising on taste or health We strive to provide our consumers with the best of both worlds, and that is what sets us apart. With the launch of our Protein Police campaign, we aim to not only create a new category of snacking, but also promote the importance of protein in food. It’s also to start a conversation about. Our diet.”

Mr Manish Kinger, Executive Creative Director, Shabang Delhi said, “The brief was simple, let’s disrupt the snacking world by positioning Max Protein as a delicious and high protein go-to snack. Aim to create a new conversation To start, we saw an opportunity to create a whole new category of snacking, and ‘Protein-Snacking’ was born. To deliver the truth of ‘Protein-Snacking Matlab No Cheating,’ we created Protein Police. This behavior change The Police exist to transform snacking opportunities. Into opportunities for self-reflection, prompting viewers to look past the protein in their snacks and engage in protein-snacking instead. This film is one of many protein-snacking interventions Which we will present under the universe of Protein Police.

read this also, Kartik Aaryan turns ‘Protein Police’ for Max Protein; watch teaser

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