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    ‘King Richard’: How HBO Max Viewers Tuned Into Will Smith Tennis Drama

    While Samba TV reported today that 707K American families watched the Will Smith drama King Richard Over the weekend, an even more interesting detail was how hbo max Subscriber Tune In: The OTT service tells us that most of the subscribers watched the biopic about Serena and Venus Williams’ coach father non-stop from start to finish. translation, King Richard There was a visual completion rate of 100%.

    This is interesting for a film that has a running-time of 2 hours and 24 minutes. While longer movies may keep older audiences away at the pandemic box office, for HBO Max, customers were fully engaged.

    Andy Forsell
    WarnerMedia

    HBO Max head Andy Forsell told Deadline of his viewing habits, “There’s a lot of reasons for interruptions for you in the on-demand world, and that clearly didn’t happen with this movie.” King Richard.

    Says Forssell, “There’s a strong output here with this film that’s distinctive compared to other day-and-date event titles that are driven by influence.”

    Typically, viewing rates are measured by streamers in a small set of minutes, i.e. Samba TV sees weekend viewership in 3M US homes in 5-minute increments. Their pool does not include mobile phone, tablet or computer viewership.

    Directed by Renaldo Marcus Smith and written by Zach Baylin, King Richard Smith is quickly included in the conversation for best actor this awards season. Not only did the film receive a 92% certified fresh on Rotten Tomatoes, but it also received a CinemaScore from theatrical audience and an A+ from ticket buyers under 25 and under 18. Rotten Tomatoes audience meter given King Richard An almost perfect score of 99%, while comScore exited the film with viewers grading the film as 95% positive and 84% recommended.

    “That strong word of mouth is jet fuel, and it gets multiplied by the people talking about the film,” observes Forsell who hopes the film will be seen in abundance by families on HBO Max over Thanksgiving week. .

    As WarnerMedia bucks its 2021 theatrical-day-and-date HBO Max pandemic release strategy despite a $5.4M opening, note that all adult-driven awards season titles have been challenged at the box office. Like last year, his Oscar fate will not be determined by the low turnout in cinema. Remember How The Bad Headlines At The 2015 Box Office Steve Jobs Slowing down your awards season prospects? It’s not happening again this year, especially as streamers crowd the races with movies they’re not even reporting at the box office. WarnerMedia has a well-reviewed, well-received sports drama that they’re delivering directly to the homes of award voters with HBO Max.

    Daniel Kaluuya and Lakeith Stanfield in 'Judas and the Black Messiah'

    Warner Bros,

    Warner Bros.’ Judas and the Black Messiah, At a time when New York and LA theaters were closed this year, HBO Max was viewed by 653K during its first weekend on Samba TV (less than King Richard) and opened to $2M and ended its home run at $5.4M. The film would be nominated for six Oscars, including Best Picture, and won two for Best Original Song “Fight for You” and Best Supporting Actor for Daniel Kaluuya. That picture also got A CinemaScore.

    In service of the first weekend of day-to-day theatrical movies at Samba TV’s HBO Max, king richards The Weeknd is also ahead of such adult slant titles In height (693K US families) and cry macho (693K). Recently, 1M US households saw sopranos prequel Many Saints of Newarki In your first weekend on the service. HBO Max did not provide viewership figures today King Richard.

    like the onlookers King Richard In cinemas, which were 59% female, Samba TV reports that Smith films are also geared towards women (+7%) and African Americans (+54%). comScore’s PostTrack reports that 40% of African Americans attended King Richard In cinemas, ahead of Caucasian (36%), Latino and Hispanic (15%) and Asian/Others (9%). among the top 25 largest markets for King Richard On HBO Max, Samba TV says it was San Francisco (+73%), Detroit, MI (+56%) and Chicago, IL (+47%). The film’s top ten grossing theatrical markets were 1. Los Angeles, 2. New York, 3. Atlanta, 4. Dallas, 5. Chicago, 6. Washington DC, 7. San Francisco, 8. Philadelphia, 9. Phoenix, and 10 Houston.

    Toby Emmerich, President and Chief Content Officer of Warner Bros. Motion Picture Group, said, “Ree Green has directed a beautifully told, honest and heartfelt tale of the early path of the Williams sisters that we all know today. Will Smith As the loving father and inspired champion-producer, Richard Williams delivers a raw and genuine performance as both. We’re really pleased with the film’s early results and believe this is the first set of a long match that we’ll look forward to over the holidays. Will watch the season and play after that.

    High praise for Lupita Nyong’o King Richard,

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