Luci Sanan Steps Down From ‘Ninja Warrior’ Distributor The Story Lab

Specific: International draft specialist Lucy Sanon has left The Story Lab Seven years later.

She leaves her role as SVP, Global, at the London-based content arm of the communications and advertising giant Dentsu After investing for a long time in programs like ninja warrior And FC Bayern Story,

She spent three years at The Story Lab overseeing business affairs and operations and managing brand entertainment consulting and distribution for brands such as IKEA and ABInBev.

Sanon will continue to work for Dentsu in a consulting capacity focusing on content investment and delivery for brand clients as part of its own commercial consulting business.

Exec has extensive experience selling international formats having worked for DRG, Bunnies International and Small World IFT. He also consulted with Magnify Media before joining The Story Lab in 2016, where he has sold shows such as clone game And date or dump.

Story Lab is known for selling format rights ninja warrior, Japanese assault course challenge format that airs on NBC in the US, ITV in the UK and TF1 in France. It acquired sales and management rights for the format in EMEA (excluding the Nordics) in 2015.

“I want to thank my incredible team, colleagues and customers past and present for their support and inspiration in changing the way content is funded and delivered,” Sanon said. “It’s time for me to roll up my sleeves again and look forward to the next adventure.”

Story Lab is headquartered in the UK, but has several offices around the world.