‘LuLaRich’ Takes Comedic Look At Collapse Of A Business Empire Built On Leggings – Contenders TV: Docs + Unscripted

Jenner Fursta And Julia Willoughby Nason True-crime have pioneered a new genre within the category, which they call “true comedy”.

Directors/Executive Producers Earned Emmy Nominations for Their 2019 Documentary fair fraud, about the luxe music festival that went hilariously bad. His latest documentary, lullarichfrom amazon prime videoTakes a comical look at the rise and fall of Lularo, a clothing company known for leggings that feature pizza slice prints, smiling pineapples, canines with glasses, and other fanciful designs.

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LuLaRoe was founded by DeAnne and Mark Stidham, a couple steeped in multi-level marketing methods — businesses like Amway and Avon that sell directly to consumers.

“They started in their garage and had to expand and expand until all their inventory was in one parking lot, which caused it to be affected by mold and some of the scents described in the film,” Furst explained. Nason and fellow executive producers belly fast And Corey Shepherd Stern Contenders of Deadline appeared on the Television: Documentary + Unscripted event. “I think it’s a perfect metaphor for ‘bigger is better’.”

Stidhams recruited mostly women to sell apparel out of their homes, dubbing these agents “fashion consultants”. In a true multi-level marketing way, consultants were urged to sign up other recruits. Each new recruit paid LuLaRoe a startup fee and had to buy thousands of dollars in inventory that, at times, they couldn’t unload.

“Multi-level marketing is essentially the legal form of a pyramid scheme,” Nason said. Added Furst, “they were a dream for families around America that was not a reality.”

Stern said the company is all about supporting women.

“It was wrapped up in a kind of cheap feminism,” she said. “These women were set up for failure rather than set up for success. … My mom was part of a multilevel marketing company when I was a kid and I saw how much it affected her. And that’s one Was the reason I personally wanted to do this doc.”

Stidham agreed to sit down with the filmmakers to present their side of the story, although they withdrew from a planned second interview.

Faust, who won an Oscar for his 2015 production headlinessaid of Stidhams: “They’re great salespeople, and that’s what allowed them to grow and become so big. … they had a great idea.” [originally] And unfortunately they actually ended up abusing that idea… and grew too fast and actually exploited the women who were selling by saturating the market in a way that was unforgivable. And business collapsed from there again. ,

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