NBCThe broadcast of the 2022 Macy’s Thanksgiving Parade earned a 7.2 rating in the 18-49 demo and 27.7 million viewers (including digital, streaming on Peacock, and encore viewing). According to Nielsen, this is the highest total audience in five years.
Thursday’s live broadcast is NBC’s highest entertainment schedule in both demos (5.5) and total viewers (22.3 million) for the year.
The parade was Peacock’s most popular entertainment simultaneous event to date, more than doubling the reach for the 2021 parade.
The National Dog Show presented by Purina, which aired immediately after the parade, attracted 11.2 million viewers, including 2.8 in the demo and streaming. the holiday celebrations continued through the night The Tonight Show Starring Jimmy Fallonwhich scored a .90 and 3.4 million viewers in the demo, besting the original tonight show performance in both demos and total viewers over three years.
late night with seth meyers The demo averaged .90 and 1.7 million viewers, making it the most watched late night in three years.