Michael Kors is pleased to announce the launch of an exciting new pop-up store activation across India to celebrate MK My Way – the popular interactive experience that immerses customers in the luxury world of Michael Kors and gives them their signature logo. The print lets the handbags be customized with them. Initials.
MK My Way activation will take place in stores with colorful pop-up kiosks. Equal parts loud and high-energy, the pop-up’s countertop and façade are contrasted with metallic hues and punctuated by oversized, graphic takes on the brand’s signature print.
After selecting their signature print handbag, customers have the chance to have their hands painted by Bangalore-based artist and illustrator Srishti Guptaroy (@srillustrator), either with their English/Hindi initials or specially designed for Diwali With one of four unique motifs made. As an extension of the in-store program, motifs will also be made available in gify stickers for all Instagram users. Supply is provided by Angelus Paints, a California paint company and a world leader in luxury customization. To celebrate the launch, the brand has also created a digital campaign starring Bollywood actress Janhvi Kapoor (@janhvikapoor).
The pop-up store will be activated in multiple cities across India, including:
• Jio World Drive in Mumbai (from 8th to 31st October)
• DLF Emporio in Delhi (11th to 31st October)
• UB City in Bangalore (from 23-30 October)
• TataClick Luxury (Online) (October 18 to 31)
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