NBCUniversal Strengthening the digital side of its television and streaming ranks.
Company Promoted to Digital Marketing Executive Margaret Walker SVP for the Entertainment and Sports divisions, for Audience Acquisition and Growth.
Reporting to Jennifer Storms, CMO, Entertainment & Sports, Walker will oversee programming and priority management across all digital platforms and drive digital revenue, acquisitions and engagement across NBC, Bravo, E!, Oxygen, SYFY, Universal Kids and USA as well. task has been assigned. As in the acquisition of spectators in the game.
She was previous SVP, Digital Product and Distribution Marketing for NBCUniversal, joining the company from DirecTV in 2016.
“Margaret has been instrumental in defining NBCUniversal’s digital footprint on our entertainment platform and will continue to thrive in this newly expanded capacity,” Storms said. “She is an expert in identifying key opportunities in the digital landscape for NBCU and we are excited to have her pave the way for our future audience acquisition and growth.”