NBCU’s Jeff Shell Keeps Cards Close To Chest On Rumoured Netflix Ad Deal; Talks Up Apple News Partnership – Cannes Lions

If there’s a sparkling romance in the middle Netflix And NBCUniversal The former is looking for an advertising sales partner, the latter a CEO amid speculation Jeff Shell On Wednesday, when he sat down for discussion, he was not scattering beans. Cannes Lions Competition.

When asked by CNBC’s Julia Burstyn, he said calmly, “I’m not going to comment on any conversations I may or may not have,” though he couldn’t resist adding: “I’m not surprised that some of our SVOD partners Getting into the advertising business—that’s where the money is.”

The question came after reports that Netflix is ​​in talks with NBCU, Google and Roku on a potential ad sales partnership as the SVOD service prepares to launch an ad-supported tier sometime next year.

More openly, Shell referred to his company’s partnership with Apple, which sees NBCU selling ads for the tech giant’s Apple News service, noting: “We spend a lot of money on our stuff and Our whole goal is to find partners, [so] I am very proud of the Apple News Partnership. it started at home [platform] And it has been so successful that they even gave us internationally.

Earlier this week, it was announced that NBCU would sell ads for Apple News and Apple Stocks in the UK.

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Shell said, in case a potential partner is listening, that “the advertising business isn’t something that you just fire — we’ve been in it for decades and decades. It’s about data and systems growing rapidly. Use first-party data networks, which provide comprehensive information about how people are using our products.”

Shell has been at the helm of Comcast’s NBCU for two extraordinary years, which has seen a dramatic rapid shift from linear to streaming audiences fueled by global lockdowns.

Like everyone else, he’s read headlines predicting a vertical economic downturn, but he told representatives that these are in stark contrast to the healthy numbers he sees on his balance sheet, such as record attendance figures at the company’s theme parks. As far as the change in streaming as well as a potential drop in ad spend impacting the company, he pointed out that NBCU’s sheer size will help protect it.

“We are the largest scale business, we have the biggest cash flow and lowest debt,” he said. “It’s all developing as we expected.”

Amidst all the chatter about ad-supported streaming services, Shell wanted to talk as much about the brand value of NBCU’s content as its technology.

“When People Talk About IP, That’s What They Think” jurassic world either Fast and Furious – Our big tentpole theatrical IP,” he said. “But there are a lot of IPs in our content that are equally dear; Everything Andy Cohen touches turns to gold, and saturday night live There is a cultural cornerstone to the audience. Equally powerful is the ability to touch different audiences minions either jurassic world,

Her reference to presenter Cohen may have made it less of a surprise when she said playfully: “Anyone who knows me knows I’m a huge fan of hers. below deck,