“No Time to Die”, 25th James Bond film, opens with US box-office collections in first weekend $56 million, falling short of the estimated selection of $60 million To $70 million, Report Variety.com.
coming closer on the heels of $90 million American earnings on the first weekend of “Venom: Let There Be Carnage,” Daniel Craig’s last outing as Bond, didn’t do well, but it’s already made an impressive run. $145 million in the international markets where it has been released. And it is yet to make its debut in China, the world’s largest cinema theater market.
Additionally, the film, the cost of which $250 million to make, not count $100 million Its multiple on-screen placements are being cushioned financially by tie-ups with brands spanning from Heineken and Smirnoff to Rolex and Aston Martin.
Variety.com cites two reasons that could be behind the lower-than-expected first weekend earnings of “No Time to Die” despite universal critical acclaim.
The first is the film’s long run-time – two hours and 45 minutes – which may have put many senior citizens away from the fear of spending too much time in theaters at a time when the Delta version continues to be hospitalized. and deaths in America.
The second is the “low popularity of”poison“, which offers a one-on-one contest for “No Time to Die”. Despite its earnings growth at the end of the second week, it remains a crowd-pleaser. $32 million. Trade analysts believe “Venom” is cannibalizing Bond audiences.