A few weeks back we saw the release of Nushrat Bharucha starrer Issued in public interest, Though featuring a novel storyline, the film failed to connect with the audience and lost without a mark at the box office. If that wasn’t enough, to make matters worse for the film’s business, the previous release maze 2 It dominated the box office, beating new releases. Now after closing the film from the big screen, Bollywood Hungama takes a look at the economics of Issued in public interest To understand how much profit or loss the film has made for its producers.
Issued in public interest was built on a modest budget of Rs. 12 crores (cost of production + print and publicity). However, various factors like a tussle between the producers and multiplex chains over the first day tickets cost Rs. 100, due to lack of publicity and less buzz about the film, had a disappointing performance at the box office. only Rs. Drawing in 4 crores at the box office of India, the distributor’s share for Zee Studios is Rs. 1.8 Crore Since the film was sold on commission basis, the makers would get approx. Rupee. 1.62 crore from the distributor kitty.
It also went on to earn another Rs. 0.18 crore is coming from overseas markets and Rs. 4 crore from the sale of satellite, digital and music rights, the makers of the film have earned approx. Rupee. 5.8 crores to Rs. 6 crore
This earning Rs. 5.8 crores up to 6 crores when combined with an initial investment of Rs. 12 crore, has led the makers of Issued in public interest Losses approx. Rupee. 6 crores, with a negative rate of return on investment (ROI) is pegged at approx. 50%
economics of public interest
Cost of Production + Print and Promotion (P&A) – Rs. 12 crore
Total cost – 12 crores.
India Theatrical Box Office – Rs. 4 crore
Distributor’s share (A) – Rs. 1.80 crore
Overseas Theatrical Box Office – Rs. 0.40 crore
Distributor’s share (b) – Rs. 0.18 crore
Satellite, Digital Streaming Rights and Music Rights (c) – Rs. 4 crore
Total Recovery (A+B+C) – Rs. 5.98 crore
Loss of Rs 6.02 crore
Return on Investment (ROI) is negative 50.17%