The stories, which will feature Nike-sponsored athletes and their communities, will be made available on Nike’s website, app and social channels, with seven audio stories available through the Rebel Girls app and website. Rebel Girls has also made a book, Rebel Girls: 12 Thrilling Stories of Female Athletes, Game-Changing Football Players, Which will be available in Nike stores.
The partnership begins with European Women’s Championship football in England tomorrow, with host Austria taking on Austria at 8pm BST (12pm PT). The last title was won by Netherlands.
“The women in this book are an inspiration as they set new levels of performance and break down barriers in the journey to create an equal playing field,” said Kim van Dijk, Vice President of Nike EMEA Kids. “They are not only inspiring young and old with their ability, passion and team spirit, but are truly committed to making a difference for the next generation of football players.”
Rebel Girls CEO Jess Wolfe said the partnership will “empower girls to see themselves as champions as we enhance the barrier-breaking achievements of female athletes around the world.”
Originating from the best-selling children’s book internationally, Rebel Girls is a multi-platform brand dedicated to bringing that through to the next generation. Last year, Deadline broke the news that the company was tapped Former Disney Exec Sue Koo and Blavity News Editor-in-Chief Lily Workneh as Chief Creative and Chief Marketing Officer, respectively.