Reckitt, the world’s leading consumer health and hygiene company and NDTV, India’s most trusted news network, with their flagship campaign NDTV Dettol Banega Swasth India, announced their journey from Swasth Bharat to Sampoorna India at a mega event in Mumbai. Laxman Narasimhan, Global CEO- Reckitt, Amitabh Bachchan, BSI-Campaign Ambassador, and several dignitaries, celebrities and ministers encouraged Indians to build a healthier planet, a healthy future with the theme of the event- ‘One Health ‘One Planet, One Future’. .
BSI has committed to triple its impact by directly reaching approximately 47 million people by 2026. The campaign aims to reach 100% of primary schools in India with its Dettol Hygiene Curriculum programme. Talking about the campaign, Mr. Amitabh Bachchan, Ambassador of the campaign said, “Health is the key to our future, to build a prosperous India, only a healthy India can be a perfect India. We need programs like Banega Swasth India to work towards good sanitation, good nutrition, sound science, clean and green environment, and more affordable access to healthcare for all, in particular, we all share each other. How come together to help – bring about social equality and justice for our most vulnerable and indigenous populations. Don’t leave anyone behind.”
Speaking at the event, Reckitt Global CEO Laxman Narasimhan said, “We are aware of the environmental, health and social challenges we face every day. Our focus is on minimizing negative impacts and making positive contributions that will help us build a healthier planet. I am happy to share that with Banega Swasth Bharat we aim to triple our social impact by reaching 47 million people by 2026. Our commitment to building a ‘rich India’ is aligned with the United Nations Sustainable Development Goal 2030 – Holiday is second to none. At Reckitt, our focus is to contribute towards the economic and social development of India.
Dr. Prannoy Roy, Executive Co-Chairman, NDTV said, “Dil Se, Reckitt and NDTV share the same ethos of telling stories that have a definite social impact. With over 8 years of Banega Swasth India we have been working on cleanliness, We are emphasizing on the importance of health, sanitation and nutrition. We face challenges every day, but we need to come together to create a more sustainable and healthy future. Having a healthy India is the key to building a prosperous India. is the only way.”
This year Dettol Banega Swasth India showcased India’s progress in the last 75 years towards health, hygiene and nutrition. One of the key agendas was the United Nations vision of 2030 – leave no one behind so that the program’s focus towards using tools that help identify inequalities and end discrimination and exclusion of any kind To be. The event also brought to the fore the need to address relevant issues such as mental health, sexual health and wellness and self-care to build a healthy nation. Climate change is a global phenomenon that Reckitt has taken aggressively in its vision of creating a healthier planet.
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