Saturday, October 23, 2021

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    SCOOP: No second trailer, no newspaper advertisement – Rohit Shetty adopts a novel strategy for Sooryavanshi; campaign to begin post October 15 : Bollywood News – Bollywood Hungama

    Countdown for the release of the biggest Bollywood releases of 2021 – sooryavanshi – Has started. It stars Akshay Kumar and Katrina Kaif along with Ajay Devgn and Ranveer Singh in lead roles. With a tremendous ensemble cast and Rohit Shetty as the director, it is expected to set the box-office on fire when it releases this Diwali. While fans await the official update from the team sooryavanshi, Bollywood Hungama Got an exclusive scoop on this cop universe movie.

    “Rohit Shetty is known for creating new marketing campaigns for his films. For sooryavanshiThe superstar director has decided to have a short and tough campaign of just 15 to 18 days, which will be inspired by songs. While the director has a second trailer ready, he is not keen to unveil it as it will reveal a lot of information about the premise of the film, given that the first trailer itself was over 3.30 minutes long.” Informed Bollywood Hungama.

    Then how is he planning to market sooryavanshi? “This is going to be an outdoor campaign because the director will get a place on hoardings in the city in return for his commitments to be present at some of the hoarding company’s events. He has decided to go to the ground and take over the hoardings. To send this message to the world. for that sooryavanshi This Diwali will be released only in cinema halls. Barring hoardings, he will focus on digital marketing with songs, posters and other hygiene material on social media.”

    The source further added, “While the team was working with the idea of ​​marketing the newspaper, at this point in time, Rohit has been against the idea of ​​using newspapers as a marketing tool. Through the 18-day campaign, he Will unveil 3. Songs, and hopefully the buzz will touch the roof with him, as the trio is expected to be chartbusters. He is banking on big ‘Aila Re Aila’In which 3 cops are Singham (Ajay Devgan), Simmba (Ranveer Singh) and Sooryavanshi (Akshay Kumar).”

    Apart from ‘Aila Re Aila’, Rohit is also expecting to sing, ‘Tip Tip Rain Water’To create panic on social media. Those who have seen it inform us that it is better than the original track with Katrina Kaif like never before. This campaign will start from October 15.

    Read also: Theaters are opening in Maharashtra from October 22, business and industry response

    more pages: sooryavanshi box office collection

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