Actress-singer Selena Gomez has been named as an investor in startup Gopuff, valued at $15 billion, which is known for delivering food and groceries in record time.
The 29-year-old Grammy nominee told Fortune on Tuesday that she was impressed when she first got delivery from the company’s service. “I first heard about Gopuff when I was hanging out with some friends at home,” the singer told Fortune. “We needed something from the store, but no one wanted to jump in the car and drive, so someone suggested Gopuff. I was blown away by how quickly our order arrived.”
“After that, I started hearing his name and saw the Gopuff brand everywhere,” she said.
While she didn’t reveal how much she invested, the singer also revealed what she hopes to work on and invest in in the future. “I was thrilled when that deal closed, and it really piqued my interest in other aspects of trading and investing,” Gomez said. “I have a few things up my sleeve for what’s next.”
According to Fortune, which announced the news, Gopuff differs from companies like DoorDash and Postmates because the startup, founded in 2013, owns its inventory, which is offered on its platform. As of now, the company has 550 micro-fulfillment centers in the United States and the United Kingdom, and deliveries take place in less than 30 minutes.
With the investment, ice cream from Gomez’s Serendipity Brands, which Gomez co-owns, will be offered on the platform. “We are extremely excited to be working with local brands,” Dan Folkman, the company’s SVP, told Fortune.
“Selena was clearly already a partner [in Serendipity] And it has its own taste. So to be able to market that flavor and have it as a place where people can get it on Gopuff, we think it’s a homerun.”
“It is game-changing for brands for celebrities like Selena to promote a product on social media and get it delivered to someone’s doorstep, within 20 minutes,” he said.
On the other hand, Selena Gomez collaborated with Colombian singer Camilo in a song titled 999, which was released on August 27, 2021.
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