shepard smith will depart CNBC Because their newscast will have its final episode later this month, ending a two-year effort to establish presences for high-profile anchors in primetime hours.
CNBC President Casey Sullivan wrote in a memo that News with Shepard Smith It will have its final episode later this month. Plans are for a new trading program in that time slot in early 2023.
“Decisions like these are not made hastily or lightly,” Sullivan wrote. “I believe this decision will ultimately help strengthen our brand and the value we provide to our audiences.”
Casey Sullivan’s note to employees is below:
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After spending time with many of you and closely reviewing various aspects of our business, I believe we should prioritize and focus on our core strengths of business news and personal finance . This is critical in our efforts to continue to build on our position as the number one global business news brand and connect with all kinds of new audiences interested in our financial future.
We need to invest further in business news content that provides our audience with an actionable understanding of complex developments in global markets and the impact on institutions, investors and individuals. In times of ups and downs and uncertainty, our place in the lives of the people we touch on-air, online and in person becomes even clearer and more essential.
As a result of this strategic alignment to our core business, we will need to shift some of our priorities and resources and make some difficult decisions.
For this, we have decided that News with Shepard Smith It will have its last news broadcast at the end of this month. news Embark on a bold mission to provide non-partisan, fact-based reporting on the most important stories of the day in America and around the world. Quality journalism Shep and her team deliver exemplary each weeknight and don’t lose sight of us or our 7 p.m. audience. news CNBC’s 7pm viewership average grew and attracted the most affluent viewers of any primetime cable news program. At a time when misinformation and misinformation is rampant, news Succeeded in providing a clear understanding of the facts to the audience.
Instead, we will invest in a new business news program that will launch in early 2023. Such decisions are not made in haste or taken lightly. I am confident that this decision will ultimately help strengthen our brand and the value we provide to our audience.
Change is difficult, especially when talented, good people are affected. In the coming weeks, we will work across the newsgroup to identify other potential opportunities for many of the affected employees. Thank you for your continued dedication and professionalism as we work through these changes.
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