The move marks the music streaming service and podcast producer’s first foray into interactive gaming. Hurdle, launched in March, is similar to Wordle, but instead of trying to guess a word, contestants must try to guess a song within a few opening bars.
They get six guesses, each prompting a few more seconds of music to inform their next answer. Eventually, they get a chance to discover the song in its entirety, whether they guessed it correctly or not.
Daniel Eck’s company sees the move as an opportunity for music discovery, which means customers can rediscover old tracks or find new artists – most recently Hurdles has included Arcade Fire, Jennifer Lopez, Journey , Michael Jackson and The Smiths.
The company plans to keep the game free to play, and starting today, players can listen to the full song on Spotify at the end of the game. It will initially launch on Spotify in the US, UK, Ireland, Canada, Australia and New Zealand, but will roll out further internationally. It also plans to fully integrate Huddle and other interactive experiences into Spotify.
“We’re always on the lookout for innovative and playful ways to increase music discovery and help artists reach new fans,” said Jeremy Ehrlich, Spotify’s Global Head of Music. “Hurdle has proven to be a really fun way to connect millions of fans to the songs they know and love and with new songs . . . and a way to compete with your friends to see who has the best Music is knowledge. Since its launch, the game has rapidly garnered a loyal following, and this aligns with our plans to deepen interactivity across the Spotify ecosystem.”