Kantara has managed to carve its way into the biggest box office surprise of the year. Despite monsters like KGF Chapter 2 and RRR, the film has made a deep impact on the audience. Not just us viewers but filmmakers like SS Rajamouli have also taken the Rishabh Shetty starrer seriously, making them rethink their strategy. Keep reading to know more.
Rajamouli is currently busy with his Oscar campaign for RRR. His film starring Ram Charan and Jr NTR has done phenomenal business worldwide 1100 crores, Prashant NeelKGF Chapter 2 has also earned a lot 1200 crores at the worldwide box office. Considering that they were event films, the buzz skyrocketed and we saw it translate into numbers. Then came Kantara, who busted the myth of mass films.
Talking to Film Companion, SS Rajamouli shared that the Rishabh Shetty starrer has proved that even a small scale film can work wonders at the ticket window. “Bada budget kuch hota hai..and suddenly Kantara walks in and looks at the numbers he is making. Suddenly, you don’t need a big-scale film to do big numbers. Even a small film like Kantara can do this RRR The director was quoted.
SS Rajamouli further said that films like Kantara put pressure on him and other filmmakers who mount large-scale films, forcing them to rethink their filmmaking process. “As viewers it’s exciting, but as filmmakers, we need to go back and examine what we’re doing,” he said.
For the unaware, Kantara has crossed 400 crore mark at the worldwide box office. As per the last update, the film had earned gross 406.75 crores,
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