The First Monkey King’ Picked Up by Odin’s Eye |

EFM: Sino-US animation ‘Shimmy: The First Monkey King’ chosen by the Eye of Odin

Odin’s Eye Animation has taken over the sales rights to “Shimmy: The First Monkey King”, an animated family entertainment film, a rare official Sino-US co-production. Sales activity will start in the European film market starting next week with the Berlin Film Festival. Read more Diversity

Stakes High as China’s Game Makers Gamble on Overseas Markets

As developers large and small attempt to expand overseas in the face of a tough domestic market, industry insiders warn of rising costs and culture clashes. According to third-party data site AppMagic, seven of the 30 top-grossing mobile game developers in 2022 were Chinese. Tencent, NetEase and miHoYo claimed the top three spots, generating a combined $10.35 billion in annual revenue. Read more sixth tone