Unique: Beijing-based world sales and multi-regional distribution organization Tiger Pictures Entertainment Has acquired international rights to Chinese comedy Godspeed:who is currently topping ChinaMay Day Holiday Box Office.
Written and directed by Yi Xiaoxing (bath buddy), the film revolves around a young man who goes on a road trip with his fiancée̵7;s parents. Chinese comedian Ma Li (moon mothern) and Qiao Shan (hi mom) lead the cast.
The film was released in China on 28 April, coinciding with the May Day holiday (29 April – 3 May), one of the country’s four major box office periods, the Chinese New Year, summer and the National Day holidays in October. with. At the time of writing, according to online ticketing platform Maoyan, the film topped the China box office, and had a cumulative gross of $55M (RMB380M).
Founded by Beijing-based film executive Owen Young, Tiger Pictures has built its own theatrical distribution network for Chinese films in North America, the UK, Australia, New Zealand and Hong Kong/Macau. It also handles third party sales for territories where it is not active as a distributor.
Aimed at Chinese diaspora audiences, the company releases films on a day and date basis alongside their domestic China releases. Titles it has previously handled include Chinese hits such as hi mom, moon man, be somebody And nice viewWhich together have grossed over $2BN in China.
,Godspeed: China’s May Day holiday slot started as the runner-up on the first day, but it was soon overtaken by the competition and is number one now, the holiday is still going on, so we believe it will continue to do well, Young said.
Tiger Pictures is planning to release the film on May 4 in North America, May 18 in Hong Kong and Macau, May 19 in the UK and May 25 in Malaysia, followed by Singapore in June and Cambodia in July. The film will be co-released with Autumn Sun Company in Hong Kong and Macau.
“We are looking at a theatrical release for this comedy film in over 10 territories worldwide,” said Young.
Mainland Chinese comedies have been earning huge numbers at the local box office during the pandemic, but the current trend is to release them internationally through distribution networks aimed at overseas audiences. Tiger Pictures said it also aims to move beyond high-profile Chinese films to acquire other types of Asian content.