TV Ratings Giant Nielsen Sold To Private Equity Group In $16BN Deal

TV Rating Giants Nielsen is to be acquired by private equity consortium Evergreen Coast Capital Corporation and Brookfield Business Partners in a deal valued at approximately $16BN.

The Nielsen Board of Directors voted unanimously to support the acquisition proposal, which represents a 10% premium over the consortium’s previous proposal and a 60% premium over Nielsen’s unaffected stock price.

The board said it reached a determination after a comprehensive review of the proposal with the help of independent financial and legal advisors.

“After a thorough evaluation, the Board determined that this transaction represents an attractive outcome for our shareholders, while supporting Nielsen’s commitment to our customers, employees and stakeholders, providing cash withdrawals at a substantial premium.” is,” James A. said Atwood, who is the chairman of the board.

On behalf of Evergreen and owner Elliott Investment Management, Jesse Cohn, Managing Partner and Senior Portfolio Manager Mark Steinberg said: “Having invested in Nielsen for the first time nearly four years ago, we have an unparalleled appreciation for the company’s ongoing relevance to the global, digital-first media ecosystem. Today’s result is for Nielsen shareholders and the business itself. represents a significant victory.”

The transaction is still subject to approval by Nielsen shareholders.

Nielsen was founded nearly 100 years ago by Arthur C. Nielsen Sr. and has since grown into a major TV ratings player, with a number of acquisitions and mergers along the way.