The video platform announced the venture at an event in New York newfronts,
with this top Gun Premiere, also announced by YouTube bridgerton The event featuring one of its creators, Jackie Mirror, interviews Pat McGrath about her makeup line linked to the hit Netflix series. The tie-in extends an effort by Netflix to generate additional revenue for the Shonda Rhimes show, whose second season is the most-watched English-language series in Netflix history.
top Gun The livestream, which begins at 3:30 p.m. PT / 6:30 p.m. ET, is a production of MTV News and Velocity. MTV News correspondents Josh Horowitz, Dometti Pongo and Simone Boyes will host it, providing real-time, exclusive content and red-carpet moments from the San Diego unspooling of the film.
Cast members Tom Cruise, Miles Teller, Jennifer Connelly, Jon Hamm, Glenn Powell and Lewis Pullman include director Joe Kosinski and producer Jerry Bruckheimer.
Livestream will use YouTube’s new Live Redirect feature to re-route viewers from 150 Paramount-affiliated channels, up to millions of subscribers, to livestreams.
The livestream will enable Paramount to “connect with audiences around the world in an inclusive and engaging way,” said Lee Sears, EVP and head of Velocity International, and GM of international events, Agital, advertising sales and integrated marketing for Paramount Global .
“This livestream event is such a powerful and innovative use of Paramount’s global reach across their network of YouTube channels,” said Fed Goldenberg, AVOD’s global head of TV and movie.
After a long wait for Paramount due to Covid, the studio was able to launch publicity jets for it. Rogue Last week, the film was screened at CinemaCon.