after collecting 5.49 crores Zara Hatke Zara Bachke box office numbers have increased further on Saturday 7.20 crores More is coming. This is again a very good number for the film as mid-budget films are hardly earning post pandemic except for one or two films.
Moreover, such an increase sets the stage to see a further increase in the numbers on Sunday and though a double digit score would be ideal, for now the film should settle down 8.5-9 crores Mark at least today.
While the film is on its way to success, a certain section of the trade is ‘utterly’ attributing the Zara Hatke Zara Bachke box office to the buy-one-get-one-free that the film is currently running on . This is a misconception because in the last 6-9 months different offers have come for many films.
Sometimes ticket prices were reduced and sometimes flat Rupee. 100 tickets, sometimes it was a separate offer for weekday tickets, sometimes it was a ‘cinema day’ offer. However, it hardly worked except in a film Pathan and Brahmastra which were big successes anyway when Prologue came into the picture. However, despite offers for new films, no momentum was created. Zara Hatke Zara Bachke could have done the same for box office but then this offer worked for the film as it was being liked as well.
Now it remains to be seen where the film reaches from here. The film has collected so far 12.69 crores and a weekend 21-22 crores given to the film. Since there is no big release next week, it will be free run for the film till its release Adipurush To get there on 16th June and make the most of it.
Note: Box office numbers are based on estimates and various sources. The numbers have not been independently verified by Koimoi.